SIMPLICITY IS KEY

SIMPLICITY IS KEY

BRANDS

EMPOWERED

BRANDS

REIMAGINED

BRANDS

TRANSFORMED

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We transform brands by integrating them into one of our two comprehensive brand platforms - SYSTM Brands and SYSTM Foods. These platforms offer our brands everything needed to hit the next level: 100% management of daily operations through our A+ execution team, best-in-class systems and analytics, deep partnerships with leading industry retailers and providers, access to debt and equity capital, and true leverage of the entire portfolio and both platforms to help reach scale immediately.

  • Executive Leadership
  • Global Retail Sales
  • Branding & Relationship Management
  • Marketing & Digital Commerce
  • R&D & Innovation
  • Manufacturing & Operations
  • Finance Analytics & Transactional Expertise
  • Equity & Debt Capital

SELECT PARTNERS

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Branding

Art Direction

Website

Interaction Design

Creative Direction

Website

Animation

Branding

Website

Web Development

Branding

Art Direction

Website

Branding

Creative Direction

Animation

Full integrations into our brand platforms

Minority investments with access to our executive teams and operational network

Concept launches, early stage growth acceleration, joint ventures, strategic advisory

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Bottle of caramel flavored REBBL drink
Chameleon Cold Brew bottle pouring in cup with ice
Three kids watching robots interacting with the Solar System kit on table

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Our driving focus is to first and foremost identify brands that can most benefit from our unique approach to growth and profitability.  We can then determine the optimal partnership or acquisition structure to ensure the brand has the best path forward.

We will consider joint-ventures, minority investments and majority buyouts & recapitalizations.  Our shared services model can also be utilized in special situations - please reach out to learn more.

  • SYSTM Foods
    Acquisitions only, Food & Beverage brands with at least $10 million in sales
  • SYSTM Brands
    Acquisitions, Investments & Advisory, Consumer Product brands with at least $2 million in sales
  • SYSTM Markets
    Launch Pad & Joint Ventures, Early stage CPG brands or established restaurant concepts looking to expand into the grocery channel
  • SYSTM Labs
    Launch Pad & Joint Ventures, Early stage consumer product brands

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Andy Fathollahi

Chief Executive Officer

Julian Cheng

Chief Strategy & Investment Officer

Jeff Conner

Chief Financial Officer

Renee Starow

Chief Administration Officer

Kristin Archer

Director of Marketing

Kelly McElroy

Director of Communications

Nicholas Brunner

Director of Business Development

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SYSTM is built on the premise that experience and expertise matter - we are incredibly proud and inspired by what our team has accomplished, and we are always looking for more functional and strategic specialists to join the team.  If working with a tight-knit group of subject matter experts to deploy innovative growth strategies and tactics across multiple brands sounds exciting to you, please reach out!

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Get in touch and see if your brand would be a fit in the SYSTM portfolio.

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Newport Beach, CA
San Francisco, CA
Bend, OR

SYSTM